Launching of Facebook Reels in more than 150 countries, you will be able to earn like TikTok
Facebook is
launching its fastest growing content format 'Reels' in more than 150
countries. Facebook-owned Meta gave this information on Tuesday. Reels is a
short video feature. In the year 2020, Meta launched it on Instagram and in
2021 on Facebook. Reels was introduced to compete with the Chinese company
ByteDance's app TikTok. Mark Zuckerberg, CEO of Meta, said in a Facebook post
that Reels is our fastest growing content format ever and we are now making it
available to everyone on Facebook.
The company says
that people on Facebook are now spending the most time on videos. In view of
this, the company has also announced new ways of earning for the creators in
the reels. According to the company, now users will be shown ads in the middle
of the Facebook reel. Full screen ads will also be seen in the reels soon.
Facebook will earn bigger than this, but some part of it will also be given to
the creators.
Regarding the
fall in earnings, Meta says that Apple's privacy change in its operating system
has affected it. This has made it difficult for brands to target their ads on
Facebook and Instagram. The company has also cited macroeconomic issues like
supply-chain constraints. Last month, the company had said that it expects
revenue growth to slow down due to increased competition for users and
engagement towards features like reels. In its Tuesday announcement, Meta said
it would roll out an update to place Facebook Reels in the new location. Under
this, the reels are ready to be set in a better place.
It is worth
noting that Meta is continuously taking action for violating the rules related
to the content. The company took 'action' on more than 16.2 million content
pieces on Facebook in the month of November in India. This action was taken
under 13 Violation category. During the same period, the company's
photo-sharing platform Instagram took action against more than 32 lakh articles
in 12 categories.
Under the IT
rules that came into force in 2021, large digital platforms with more than 50
lakh users are required to publish compliance reports every month. Information
about the action taken on the complaint received by the platforms is given in
it. In addition, this report also contains details of the content that has been
removed or disabled using automatic tools.
Comments
Post a Comment